About Me.

I am Joel Velasquez. A Multidisciplinary Designer
with 10+ years in the biz, passionate about crafting impactful visual identities that resonate. I grew up in the beautiful city of San Francisco, CA. Currently living in the East Bay. My work encompasses branding, motion graphics and production design. I aim to elevate brand presence and audience engagement. I focus on brand design, art direction and storytelling. My strengths lie in blending strategy and creativity, helping brands connect with their audience through memorable experiences.

Top Hits
<Bev>Brown Sugar Shaken Espresso, Yerba Mate, Cortado
<Colors> Purple, Blues and Grays
<Team> Visca Barça! ⚽️
<SF Bites> La corneta, Lolinda, Beretta,
Pop's Sandwich Shop
<Architecture> Mid Century Homes
<First car> Honda Accord station wagon
<Nickname> Joelthegoal

Enough said. Let's chat!

Experience 💼

Postscript
Senior Brand Designer
April '23 - present
attentive
Brand Designer
february '22 - january '23
webflow
Production Designer
september '20 - november '21
twitter (via Atomic d)
Senior Designer
september '18 - june '20
atomic d (Agency)
Senior Designer
September '18 - june '20
t3 expo (Tradeshow)
Graphics Account Executive
July '16 - July '18
Minted
Design Lead
august '14 - july '16
Design Associate Consultant
october '13 - august '14
Design Associate
october '12 - september '13
preferred Tools:
> Figma
> After Effects
> Google Slides (😅)
> Asana (please)
> Illustrator (Adobe suite, basically)
> Photoshop (long live)
> Premiere Pro x Encoder
> Webflow
> Jitter (quick animations)

Plugins I use:
> GifGun
> A11y (Accessibility)
> EZGIF (have to sometimes...)
> TinyPNG
> TrueCompDuplicator
> AEUX
> Jitter
> Isometric
> Easometric
> GIF Export (figma)
> Magic Cut
> Notely
> TinyImage compressor
> ARC (or Ai > Figma)