Project Details:
I was asked to brand a new video series that consisted of a set of 4 episodes that would be released post-event (New product live launch event (a.k.a Webinar.) This resource was meant as a deep dive into the new products and features announced via a Live Launch Event. The content and topics covered all aimed to showcase core updates (i.e., popup editor, analytics, AI, BFCM readiness, Onsite Opt-in). Postscript continues to innovate and deliver new features that make more money for merchants.
Some of the challenges for the project were branding and exploring the treatment simultaneously as the video production was happening. I created a full episode for approval with FPO footage aligning with the project brief strategy.
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Collaborated with the team at Content - Ren Reed, Laura Serino (Set design, scripts, video production, copy)
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Goals & Audience:
> Create an Expert level resource that walks attendees through a deep dive product strategy session.
> New product early education + adoption
> AI leads + continue AI push
> Showcase all the new product releases and educate users on how to use them strategically
> Provide SMS strategy best practices ahead of BFCM...and after.
> Distribute in a Gated x Ungated system.

> Those who signed up for the live launch event received an email.
> Expert level power users